Compared with the LCD screen, the LED large screen can display more high-quality advertising text, rich colors, and dynamic advertising images and videos with full look and feel. With the blessing of artificial intelligence technology, outdoor LED large screen advertising has achieved "shocking" people. , significantly improving the advertising reach rate and communication effect.
LED advertising screens can present naked-eye 3D visual effects, which are still very clear under strong light, breaking the communication limitations of traditional LCD advertising screens, broadening the boundaries of the outdoor advertising industry, and bringing new potential and new changes to the industry.
Today, with the rapid development of digital technology and AI technology, outdoor LED advertising screens have fully displayed their diversified charm, making high-end luxury goods, fast-moving consumer goods, technology products and other industries have more strong advertising needs and forms. So, what is the specific value of outdoor LED large screen advertising? Show "high-end" brand value and establish a high-quality brand image. According to relevant research, the audience's acceptance of outdoor LED large-screen media exceeds 75%, and the attention of LED large-screen advertising exceeds 55%.
In addition, according to Nixon's investigation and research, the audience's "attractive" and "high-end fashion" levels of the LED large-screen advertisements of Phoenix Metropolis Media reached 69.3% and 64% respectively. It can be seen that in the eyes of the audience, compared with canvas advertisements and light box advertisements, LED display advertisements have the advantages of being more shocking, strong stereoscopic visual impact, high quality, high-end fashion, huge area, and eye-catching. The brand and product advertisements put on have a "high-end" image value, which enhances the audience's acceptance of the brand.
The high technology and operating costs of the outdoor LED large screen itself determine the level of advertising on it. In addition to clothing, food, housing, transportation and entertainment brands, many high-end brands and luxury brands will be actively attracted, which also fills the advertising gap for luxury brands in the mass media. In addition, outdoor LED large screens are mainly concentrated in the core CBD business district of the city, traffic roads with dense traffic, high-end residential walls, etc., providing advertisers with rich and accurate placement options. LED large-screen advertisements are concentrated in the urban circles with high and strong consumer demand, and have huge space value.
Online advertising has the characteristics of wide dissemination, punctuality and fragmentation, but the media dissemination is too scattered and the media resources are rich, so that the information dissemination cannot be concentrated, so the outdoor advertisements carried out closely to the life circle of the target group, especially the LED with outstanding visual effect Giant advertising will become a trend.
LED large-screen advertisements are concentrated in locations with high consumer demand and active economy, and are closely related to consumers' life and work scenarios, allowing the target group to lock the brand name at a glance, ensuring the accurate reach of the advertisement and improving the marketing value. According to relevant data research, most of the outdoor LED large screen locks are people with stable and stable jobs. Among them, middle and senior management personnel and people with a college degree or above are 32% and 74% respectively, white-collar workers account for more than 60%, and their spending power is relatively high.
The above is about the placement value of outdoor LED large screen advertising. If you want to know more information and trends about film screens, please click on our website to browse. We also have hot-selling transparent led film, transparent led film display, led transparent film screen. , led transparent display, led screen and LED.
