In the LED display large-screen market, it has to be said that this 100 billion-level industry group currently relies on the support of "rigid" display screens. How can rigid display products achieve curved LED large-screen display? Basically, these arcs Large screens don't need much curvature. For exterior and interior applications, LED arcs can be built in a "polyhedron" fashion from small modules. And because the curvature is not very large, the display can still be satisfactory.
Therefore, in order to realize the "flexible" characteristics of LED display products, it must first open up a new market: display projects that require large curvature. This usually refers to creative commercial, cultural or advertising display products, rather than simple traditional "LED large screen application scenarios".
The field of high-end small-pitch LED products has formed a pattern of "multi-brand market competition": in this context, when the market hot products such as international brand small-pitch LEDs start a little later, they must adopt the method of "exploiting new market space" to achieve "Curve Overtaking". The design of LED screens is almost flexible and is likely to be used in the commercial field, especially in airports, high-speed railway stations, high-end department stores, international giant brand experience centers, cultural creativity and other fields. LG's choice of this product as a market breakthrough is not only an inevitable result of the realistic competition pattern, but also a reflection of its corporate R&D and innovation strength.
ED shows that the industry has entered the "second half" of the trend of small intervals, and the market growth rate has gradually returned to 50% or even lower from doubling every year. Therefore, the LED display industry needs new "application space" and "technical breakthroughs". Innovative products such as Mini-led, Micro-LED, flexible metasurface, and ultra-thin transparent may become key breakthroughs supporting the future development of the industry.
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